couture+love+madness launch new collection with Australia’s first virtual runway

couture+love+madness La Mariée collection

In a global pandemic, many businesses and individuals have had to adapt to survive, one of those being bespoke Australian fashion label couture+love+madness. In a national first, this amazing Adelaide brand has launched its new collection La Mariée with a virtual runway, letting us fantasise about wearing these dreamy dresses from the comfort (and safety) of our own homes.

Staged and filmed inside the historic Ward Z of Glenside Hospital in Adelaide, the abandoned and mysterious room has been given warmth and beauty by a plethora of beautiful floral arrangements. Soft light streams through the large windows, highlighting each of the beautiful couture dresses with a natural glow. The whole five-minute experience of the virtual show is just as magical as if you were right there, which is a massive credit to the talented designer and creative team behind her.

couture+love+madness La Mariée collection

The couture+love+madness La Mariée collection boasts 22 beautiful designs, featuring stunning details like draped sheer fabric, layered tulle, sheer embellishments and delicate sparkling details. Dramatic floor-length gowns with full skirts are contrasted with playful shorter dresses with plunging necklines, offering something for both the traditional bride and the contemporary.

The inspirational woman behind couture+love+madness, Cristina Tridente says, “I’m really excited about this new collection, for me, it embodies different personalities of past bridal clients we have worked with,”

“I love the idea of creating something different for brides and having a variety of styles within the same collection to appeal to a broader audience”.

couture+love+madness La Mariée collection

Cristina has been designing since she was five, developing her skills by making outfits for her Barbies. Since launching her label couture+love+madness in 2011, she’s showcased at international fashion weeks in the USA and China, and dressed celebrities like Charlie XCX, The Veronicas, Dannii Monogue and Vera Blue. The stills from her innovative virtual runway were recently featured on the Vogue Australia website, another incredible achievement for this talented designer.

Though large ceremonies are off the cards for 2020, some couples are still opting to wed in smaller, more intimate gatherings and are still in search of the perfect dress. If that bride is you (or you just want to daydream over these beautiful designs), you can watch the virtual runway on the couture+love+madness website and save your favourites from the lookbook.

Images by Meghan Coles Photography


Leave a Reply

Your email address will not be published. Required fields are marked *