Groovin’ the Moo Street Style: An Ode to the Seventies

In case you somehow missed the plethora of Instagram posts (or our article), Groovin’ the Moo hit our fine state this past Friday. Despite showers and a cool 18oC, festival-goers were in warm spirits as they boogied down to acts like The Jungle Giants and Tash Sultana. The crowd were forced to adapt their looks for the weather, and as you would expect, there were plenty of Gorman raincoats in sight. The one-day festival showcased an array of local and international artists, including German folk duo Milky Chance and Aussie favourite Violent Soho. Once the sun went down, indie rockers The Wombats kicked off and got the entire festival on its feet.

This year Groovin’ the mooved (sorry) down the hill from Oakbank to Wayville, and subsequently sold out in SA for the first time since 2014. Some festival-goers were disappointed that they couldn’t wallow in the muddy meadows that they had enjoyed in previous years, but the easily accessible location was certainly a plus. Local salon Chilli Hair set up in the Powder Pen, which allowed drenched festival-heads to spruce up their do’s and relax with a Frankie mag. And, as always, food trucks kept us nourished, and the four stages kept us well and truly entertained.

However, the standout feature of the event was the killer style brought by Adelaide’s festival set. Twenty seventeen’s festival vibe is a little more paired back than other years; there were no flower crowns or sparkly bras in sight. Instead, there were major seventies influences for both guys and girls, including flares, striped tees, embroidery, baker boy caps, and wavy, free-flowing hair. The glitter trend prevailed, as did faded vintage tees, double-buckle cowboy belts, luxe slips, sleek turtlenecks, fishnets, and effortlessly dishevelled denim. Texture also played an important role, with attendees experimenting with velvet, satin, fur, and all variations of denim. Make sure you check out our gallery, and note the vivacious shades of pink and purple worn with unwavering confidence; we love it!

Check out our gallery to see our favourite looks from this year’s Groovin’ the Moo.


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