General Pants: SUNDRENCHED Launch // SA

On Sunday over the long weekend, we attended the launch of General Pants: SUNDRENCHED, held at our favourite nautical paradise, Little Miss Dive Shop.

SUNDRENCHED is the anticipated new 2015 swimwear range by General Pants Co. and is now available in stores, featuring styles from Aussie brands Ksubi, Insight, Stussy, NLP, Somedays Lovin, Subtitled, Don’t Ask Amanda and Arvust.

Beach-goers should expect to see the one-piece making its big return in the water this season, with the SUNDRENCHED collection offering some quirky prints and different colours in this particular style as well as some classic bikini styles.

Adelaide was the final celebration destination of a total of five fun SUNDRENCHED Sessions held across the country in NSW, Vic, WA, QLD and SA. And I’ve gotta say, the sessions definitely ended with a bang.


Peace out! Photo by Harry Allwood.

Among a crowd of around 150 invited guests, we were treated to a sunny Sunday afternoon session including complimentary cocktails by Captain Morgan, as well as tasty mini cheeseburgers and fish and chips provided by the chefs down at Dive Shop.

Local DJ Lauren Rose played us some relaxing summer tunes behind the DJ decks while we sipped on our Captain Morgan Spiced Mojitos and Hickory Hills, pulled silly poses behind the Baywatch-like cardboard cutout of the Sundrenched Swim models and played around with our funky novelty glasses given to us by the GP team.


Mmmm… Captain Morgan Spicy Mojito! Photo by Harry Allwood.

A mini bar outside also offered guests a choice of Red Bull cocktails as bartender Hugo Pedler asked guests to follow a three-step guide: 1) Pick your spirit, 2) Pick your fruity mixer and 3) Add wings!

General Pants, you certainly know how to throw a party.


If you want to find out more about GP Swim, follow through to their website at here.

Campaign images (gallery): Josie Clough of It’s Now Cool
Models: Meagan Irwin & Stephanie Cherry

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